![]() What is particularly striking is the rise of social media (red), overtaking all other channels towards the end of 2013 – right up until March 2020. You will now be greeted with a graph which will show you the search trends over time for these phrases compared to each other.įrom this graph, I can see how trends have massively changed since 2004. I would type some key phrases in the search box above that I think would be indicative of a difference in opinion and understanding of our industry as per the below screenshot: I would get myself on Google Trends and start with the basics. If I were using Google Trends for Hallam I would like to know how the perception of our industry has changed over time and where it lays now. You can use this to your advantage by understanding public opinion related to your industry. This allows their search data to be incredibly indicative of public opinion and interests. The list of potential uses for Google Trends is endless, but here is a quick step by step guide to using Google Trends to benefit your business.Īs the most popular search engine, Google has become more of an institution than a search engine. ![]() If you’re interested in reading more and keeping up to date with search insights from Google Trends, check out their collection of articles here. Still, Google Trends data is another data source and tool we can use to fight the pandemic. The aim – too effectively track the spread of disease through users search terms.Ĭritics argue that Google Trends data shouldn’t be relied upon as it does not always match up to the real-world data. The data was primarily made up of the volume of searches of over 400 symptoms, signs, and health conditions. In September 2020, Google themselves made its data on search trends to do with COVID-19 symptoms public. If you’re not already, you should be integrating Google Trends data into your keyword research and content plans to stay agile and adapt to what your audience wants. If you relying solely on search volume data you may be behind the curve for understanding which of your products are the most popular, which you should be investing in building out their pages and which you should be pushing with ads. ![]() Note: Google Trends data is not search volume data you might see in Google Keyword Planner but the relative popularity of a search query. Whereas, in Google Trends you can see the growth in interest, see below. The search volume you see in a third-party tool might indicate a search volume that is out of date. Let’s take ‘exercise bike’ as a search term. An example of this would be if you’re involved in the fitness industry. This makes Google Trends is an even more useful tool. People in lockdown, the shift of interests and the migration to digital has meant that us marketers have had to adapt our strategies. With traditional search volumes from third-party tools relying on a 12-month average, we can throw many of them out of the window during this pandemic. Type of search – Web, Image, Shopping, News, YouTubeīefore we jump into some of the more traditional applications for Google Trends, it wouldn’t be a 2021 blog without mentioning the impact of COVID-19.Dates – hourly, day, month, year, 2004 onwards.Google Trends has a tonne of different filters you can explore this data with including: From here you can either navigate around the trending stories or enter topics into the search box: Simply navigate to Google Trends and you’ll see the dashboard. ![]() Well, the good news is Google Trends is free! It’s open for anyone to use, whenever you like. With a number of different features, it allows you to gain an understanding of the hottest search trends of the moment along with those developing in popularity over time. If you have never heard of or used Google Trends before then you are in for a treat! Google Trends is a tool that allows you to compare the popularity of search terms and trends. Practical applications for Google Trends.Here is a quick guide to using Google Trends to benefit your business. From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses for Google Trends is endless.
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